|Sustaining member "I'm In" campaign graphic.|
September is Sustaining Member month at listener-supported public radio station KJZZ 91.5 FM.
Sustaining membership is a fundraising strategy in which donors opt-in to a recurring monthly gift using either a credit card or electronic funds transfer. KJZZ adopted this fundraising strategy for the many benefits it offers to both the organization and the donor.
Sustaining membership provides a stable source of income for the organization resulting in a more reliable budget and more efficient stewardship of donated funds. With retention percentages in the high 90s, this set-it-and-forget-it method of fundraising eliminates the need for reminder mailings and other costly marketing materials. With fewer dollars per donation spent on administration and marketing, more funds are available for programming.