Tuesday, September 15, 2015

KJZZ Saves Time And Money With Automated Monthly Donations

Sustaining member "I'm In" campaign graphic.
September is Sustaining Member month at listener-supported public radio station KJZZ 91.5 FM.

Sustaining membership is a fundraising strategy in which donors opt-in to a recurring monthly gift using either a credit card or electronic funds transfer. KJZZ adopted this fundraising strategy for the many benefits it offers to both the organization and the donor.

Sustaining membership provides a stable source of income for the organization resulting in a more reliable budget and more efficient stewardship of donated funds. With retention percentages in the high 90s, this set-it-and-forget-it method of fundraising eliminates the need for reminder mailings and other costly marketing materials. With fewer dollars per donation spent on administration and marketing, more funds are available for programming.

Visit kjzz.org to learn more about the sustaining member program.

Sustaining member "I'm In" campaign graphic.